About the event:
In partnership with Beats, hosted by Factory Berlin

For this partnership with Beats, hosted at Factory Berlin, I led the collaboration end-to-end and oversaw the Creator’s Lab—our dedicated platform exploring the intersection of arts, culture, and technology—together with my team of four.

We invited Oumi Janta at the height of her global rise to participate in our community format On The Red Couch. Moderated by Amanda Sandström Beijer (Playful Magazine), the conversation traced Oumi’s journey from jam skating at Tempelhofer Feld during the pandemic to becoming an international cultural figure, highlighting the role of community, music, and movement in shaping her path.

I was responsible for stakeholder management of space and partner, Beats, shaping the program narrative, and leading delivery across teams—from concept through execution. This included overseeing artist relations, production, communications, and cross-functional alignment with my team and inter-departmental collaboration.

The project strengthened Factory Berlin’s cultural positioning, reinforcing its role as a platform for emerging voices and forward-thinking cultural dialogue at the intersection of creativity and technology.

Event Link: https://l8.nu/qb3C
Video Interview: https://l8.nu/qb4Y

Role & Scope:

• Director of Partnerships & Creative Innovation leading the partnership with Beats

• Program Concept Development (Space: Creator’s Lab / Events: On The Red Couch)

• Team Leadership (4-person team)

• Artist & Speaker Strategy

• Production & Delivery Oversight

• Marketing & Communications Direction oversight

• Cross-functional Stakeholder Alignment