For Fotografiska Berlin, I led and secured the partnership with WhiteWall as the exclusive production partner for the Emerging Berlin exhibition series—an ongoing platform dedicated to supporting emerging photographic talent.

The collaboration brought production quality into the curatorial vision. WhiteWall produced all exhibition prints and framing to museum-grade standards, helping artists realize their work at the highest quality and enhancing the overall exhibition experience.

At the core of the partnership was Emerging Berlin, an open-call initiative showcasing six solo exhibitions annually in the historic Graffiti Hall. The program highlights diverse and socially relevant perspectives from Berlin-based artists, with exhibitions spanning themes such as identity, subculture, migration, and constructed environments.

I led the partnership from concept through execution, structuring the collaboration to align artistic integrity with brand value. The result was a long-term, embedded partnership that positioned WhiteWall as a key enabler of emerging talent while reinforcing Fotografiska Berlin’s role as a platform for new voices in contemporary photography.

Role & Scope:

• Partnership Lead (WhiteWall)

• Deal Structuring & Long-term Partnership Development 2024-2026

• Partner program Integration (Emerging Berlin Exhibition events & digital content)

• Cross-functional Alignment (Curatorial, Production, Marketing, Communication)

• Artist Support Framework (Production & Exhibition Realization)

• End-to-end Partnership Oversight