Photo: Prince Emrah With Headpiece, 2020, from the series Come Get Your Honey, 2021  (c) Samet Durgun

For the partnership between Fotografiska Berlin x IFA Berlin, I led the development and closure of a multi-phase collaboration bridging technology, culture, and contemporary art.

The partnership positioned Fotografiska as IFA’s cultural counterpart in Berlin, creating a shared platform for cross-industry dialogue at the intersection of innovation, photography, and creative expression. Central to this was the Emerging Berlin exhibition series, alongside a program of co-developed activations spanning exhibitions, talks, and community events.

I oversaw the partnership from strategy through execution, shaping the narrative, structuring the deal, and aligning internal and external stakeholders. This included key moments such as Berlin Connect, Fotografiska’s presence on the IFA Creators Stage, and a large-scale Exhibition Takeover that brought IFA audiences into the museum space during the Helga Paris für uns exhibition.

The collaboration expanded IFA’s cultural footprint while reinforcing Fotografiska Berlin’s role as a leading platform for interdisciplinary exchange between art, technology, and society.

Role & Scope:

• Partnership Lead (IFA Berlin)

• Deal Structuring & Strategic Positioning

• Program Development (Exhibitions, Talks, Cultural Activations)

• Curated bespoke cocktail concepts aligned with the exhibition narrative and tailored for VIP and public events for a hospitality experience, including private VIP Press & Media dinners

• Cross-industry Stakeholder Alignment (Tech, Media, Creative)

• End-to-end Project Leadership & Delivery